When I started Instant de Vie Photography last year, I picked a logo with vibrant colors and hibiscus, simply because that’s my favorite flower.
But I was never truly satisfied with it. The designer did a beautiful job, but it just did not match the feel of my photographs. It felt off. So I decided to rebrand and find a logo and colors that matched my photography much better. Grey and yellow became my colors, and I found an elegant but simple logo (thanks PaperClips!).
I am a French expat living in the USA, more precisely